Tri State Safaris recently embarked on a visit to North America to promote their tours and raise awareness of Broken Hill and NSW’s outback. ?Tourism NSW invited Michael and Joanne McCulkin to participate in the New Product Workshop, which is held in Los Angeles each March. The event is designed to introduce export ready products to various key North American product buyers such as wholesale and inbound travel agents. The McCulkin’s met with fifteen media representatives and thirty of North Americas most prominent wholesale agents.
According to Michael McCulkin almost 300,000 US visitors holidayed in NSW last year, with 23% of those visiting regional NSW. “We aim to increase the number of international visitors to Broken Hill, and this event provided us with a platform to increase an awareness of not only our business, but of Broken Hill as a viable destination”.?Despite many travellers using the internet to research their trip, about half of the US visitors to NSW use a travel agent to book their holiday package. “By speaking directly to these agents we have been able to access thousands of prospective holiday makers. Many of the agents we spoke to were aware of Broken Hill and what the area had to offer. We are very well placed with relatively easy access from Sydney, a rich cultural history, and an enormous diversity of wildlife and scenery.
Low cost in-bound flights and a favourable exchange rate make us even more desirable as a destination”.?“Many of the agents already knew about us, and our awards wins at the Australian level played a part in that. This helped give our product credibility, and we have been able to establish some very positive relationships with some of North Americas biggest inbound travel agents”? "One of the top Australian bound agents in the USA is Qantas Vacations who recently published it’s recent brochure ‘Outback Australia’ which follows on from the release of the ‘Australia’ movie. Tri State Safaris is featured in the brochure which has wide circulation throughout the States. “I am confident that we will see an increase in numbers of visitors from this important market. This is good news for us and the region, and despite the economic downturn I believe that tourism in Broken Hill has a very bright future indeed.
The Broken Hill Community Foundation who were particularly helpful in assisting us with this project, and they should be congratulated for their support and vision” said Mr McCulkin.